resources

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boosting vs ads manager
boosting vs ads manager

Learn why ads manager is better than boosting

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How to run an A/b test
How to run an A/b test

Learn how to set up an A/B test.

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content tests

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AI artwork: does it make a difference?
AI artwork: does it make a difference?

Comparing real images with AI-generated assets to see how they impact performance.

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reigning cats & dogs
reigning cats & dogs

Comparing donations to companion animal charities to farmed animals charities.

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Dead on arrival
Dead on arrival

Using AI artwork to highlight a under represented issue in farmed animal welfare.

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